Post by mijus572 on May 7, 2024 0:26:52 GMT -5
When it comes to converting your visitors into customers, having the right B2B website is of great importance. In this article, we explained how to make a good B2B website, how you can do more effective B2B digital marketing, and how to make your visitors spend more time on your site. Tips for Creating a Better B2B Website Make your website customer-focused Good B2B sites should give customers the opportunity to share something about who they are and what they want to do. Think of an office party, no one wants to chat with people who talk endlessly about themselves. Yet that's exactly what the vast majority of B2B websites do. Stay away from this kind of self-centered approach. Your potential customers care about what you do, not who you are. Focus on creating benefits for your customers and collecting their information in accordance with the Inbound Marketing philosophy . b2b-marketing-tips Be Results Oriented The best websites invite customers to interact. Moreover, they create benefits and offer solutions to their customers by using their language.
The best companies take the time to understand the specific business Denmark Phone Number List 3 Million Users goals customers want to achieve, then tailor their sites around those specific outcomes, using language customers can immediately recognize. Thus, customers do not need to translate. For example, you can write articles around topics such as “Show me how to beat the competition.” Your goal at every step should be to make learning and buying online as easy as possible. Questions you should ask yourself: What kind of help do customers expect from a company in your industry? What language should you use with your customers to describe this help? Create benefits for your customers Finally, the best websites define and facilitate specific tasks that customers come to your website to complete. An example is a cost calculator embedded directly on a website. A tool like this allows customers to calculate (on-the-go) costs independently, rather than relying on sales reps for change. It's a simple, practical idea, but implemented with one goal in mind: to make your customers' lives easier.
Questions you should ask yourself: What specific purchasing tasks are your customers coming to your website to complete? How easy is it to find support for these tasks on your site right now? what-are-b2b-marketing-tips What is the Average Time Spent on a Website and How to Improve It? According to a Pew Research Center survey , 85% of Americans say they are online every day, while 31% report they are online "almost constantly." As people spend more time online than ever before, it's important that your website is optimized for visitors to browse and navigate. But longer periods are not necessarily better. You want visitors to stay on your website because they enjoy the content and experience—not because they can't find the information they're looking for or complete a desired action, such as a purchase. In Contentsquare's 2021 Digital Experience Benchmark report, the average time on page across all industries is 54 seconds. You can use this as a benchmark, but meeting it doesn't mean your average time on page is optimal.
The best companies take the time to understand the specific business Denmark Phone Number List 3 Million Users goals customers want to achieve, then tailor their sites around those specific outcomes, using language customers can immediately recognize. Thus, customers do not need to translate. For example, you can write articles around topics such as “Show me how to beat the competition.” Your goal at every step should be to make learning and buying online as easy as possible. Questions you should ask yourself: What kind of help do customers expect from a company in your industry? What language should you use with your customers to describe this help? Create benefits for your customers Finally, the best websites define and facilitate specific tasks that customers come to your website to complete. An example is a cost calculator embedded directly on a website. A tool like this allows customers to calculate (on-the-go) costs independently, rather than relying on sales reps for change. It's a simple, practical idea, but implemented with one goal in mind: to make your customers' lives easier.
Questions you should ask yourself: What specific purchasing tasks are your customers coming to your website to complete? How easy is it to find support for these tasks on your site right now? what-are-b2b-marketing-tips What is the Average Time Spent on a Website and How to Improve It? According to a Pew Research Center survey , 85% of Americans say they are online every day, while 31% report they are online "almost constantly." As people spend more time online than ever before, it's important that your website is optimized for visitors to browse and navigate. But longer periods are not necessarily better. You want visitors to stay on your website because they enjoy the content and experience—not because they can't find the information they're looking for or complete a desired action, such as a purchase. In Contentsquare's 2021 Digital Experience Benchmark report, the average time on page across all industries is 54 seconds. You can use this as a benchmark, but meeting it doesn't mean your average time on page is optimal.