Post by kmstfatema on Mar 5, 2024 4:50:58 GMT -5
As everyone can easily verify, the famous song "Video killed the radio stars" certainly proved pleasant to listen to, but not at all effective in predicting what would happen: the radio not only did not disappear with the advent of television, but – in the times of the Internet and the new offer of video content – is still very present with its characters and its formats in the media diet of Italians: indeed, it is gradually conquering new spaces and playing new roles thanks to digital and evolution of the technology that supports it. According to the 2018 Censis Report, in fact, radio is the first means of information for reliability according to 69.7% of our compatriots, compared to 69.1% for TV, 64.3% for the press, 42.8 % of websites and 33.6% of social media. Struck by fake news and its maturity, Facebook has instead lost almost ten percentage points in one year as the "digital newsstand" of our times.
Marketing for radio: still a strong role There Germany Telegram Number Data is no doubt, however, that the radio has been affected by a change at least equal to that which TV represented in the past and depicted by the Buggles' 1980 hit: listening methods change, transmission technologies change and technologies are innovated. business models in the more general context of the publishing crisis and its traditional players. Radio: the new devices The radio, as a traditional device, was used by 56.2% of Italians in 2018 (59.1% in 2017), suffering the same decline, for example, experienced by the car radio (67.7% compared to 70% 2% of 2017) while the radio listened to on mobile phones is growing (20.7%). In this perspective, the introduction of 5G technology - which will present greater efficiency in signal transmission through the telephone network - will open up new scenarios both in terms of extending the audience of listeners and the connection between radio listening and access to the digital contents that broadcasters are slowly experimenting with (in-depth analysis and playlists, video contents and entertainment areas ).
If today listening to the radio exclusively from mobile would mean data consumption equal to 2.2 GB per month, for a value of €11 per user, we understand how 5G, although less reliable than digital radio coverage, is a growth lever for the sector. What happens to radio with the Internet and 5G The same effect will be given by the evolution of the "connected car" and the development of apps with voice touch commands that Apple and Google players are making available to car manufacturers and which represent a field of comparison for the same new music players such as Spotify. In fact, the radio has always proved to be the best travel companion during driving times, but also at home: this is why the spread of devices such as Google Home and the improvement of software such as Alexa open up new avenues for radio broadcasters both for the use of news content which, ultimately, for the reproduction of music in a context of the progressive disappearance of FM radio.
Marketing for radio: still a strong role There Germany Telegram Number Data is no doubt, however, that the radio has been affected by a change at least equal to that which TV represented in the past and depicted by the Buggles' 1980 hit: listening methods change, transmission technologies change and technologies are innovated. business models in the more general context of the publishing crisis and its traditional players. Radio: the new devices The radio, as a traditional device, was used by 56.2% of Italians in 2018 (59.1% in 2017), suffering the same decline, for example, experienced by the car radio (67.7% compared to 70% 2% of 2017) while the radio listened to on mobile phones is growing (20.7%). In this perspective, the introduction of 5G technology - which will present greater efficiency in signal transmission through the telephone network - will open up new scenarios both in terms of extending the audience of listeners and the connection between radio listening and access to the digital contents that broadcasters are slowly experimenting with (in-depth analysis and playlists, video contents and entertainment areas ).
If today listening to the radio exclusively from mobile would mean data consumption equal to 2.2 GB per month, for a value of €11 per user, we understand how 5G, although less reliable than digital radio coverage, is a growth lever for the sector. What happens to radio with the Internet and 5G The same effect will be given by the evolution of the "connected car" and the development of apps with voice touch commands that Apple and Google players are making available to car manufacturers and which represent a field of comparison for the same new music players such as Spotify. In fact, the radio has always proved to be the best travel companion during driving times, but also at home: this is why the spread of devices such as Google Home and the improvement of software such as Alexa open up new avenues for radio broadcasters both for the use of news content which, ultimately, for the reproduction of music in a context of the progressive disappearance of FM radio.