Post by account_disabled on Dec 20, 2023 0:44:37 GMT -5
80% use measurement criteria. But only 43% of BtoB marketers measure ROI and 65% have implemented KPIs. What is measured? Email stats: opening, clicks, downloads (90%). Site traffic: page views, links (88%). Engagement on the site: time spent, bounce rate, forms completed (86%). Social Media analytics : partages, followers, vues, likes (83%). Conversions: traffic to subscribers or leads to sales (78%). Newsletter subscribers (64%). Classements search (51%). The acquisition cost is only measured in barely 41% of cases. What works best depending on the goal Goals for 2020 Improve audience quality and conversion (48%) Improve distribution (46%). Focus on quality/quantity (46%). Improve measurement (44%).
We come back to the title of this article: you have no results in content marketing and Email Data that’s normal! Why (in summary): A good portion of investments are made without measuring ROI. Investments are made in pedagogy, not in conversion. Digital marketing is branding marketing and making life easier for customers. A failure to understand the needs of the audience. And it's not going to get better. The web is not getting simpler, it is getting more complex. And more and more actors want to be visible. Are you aware that, for each question a professional asks, they only have the choice between 10 answers? and if you are not among the 10 who respond, that’s as much business going to your competitors. These are the 10 answers (excluding advertising) that Google offers to each person, to their question, as a result.
Nothing to do according to you? Is it inevitable? Anyway, it's complicated and you don't understand anything about it? You do not know where to start ? Your content has no impact? Are your costs increasing? Don't know where the money is going? You're not a digital native so this isn't for you? Maybe it's time to change your mind? Maybe it's time to see things differently? Maybe you need to stop doing what you've always done in the hope that it will eventually produce results? I know it's not simple. As a leader you are very isolated in answering these questions. You weren't born with it. We didn't talk to you about it during your studies. You are lost compared to your family geeks. You are afraid of doing wrong. So it's a good time to change your mind and do things differently, right? You know that if you don't do it, your competitor will.
We come back to the title of this article: you have no results in content marketing and Email Data that’s normal! Why (in summary): A good portion of investments are made without measuring ROI. Investments are made in pedagogy, not in conversion. Digital marketing is branding marketing and making life easier for customers. A failure to understand the needs of the audience. And it's not going to get better. The web is not getting simpler, it is getting more complex. And more and more actors want to be visible. Are you aware that, for each question a professional asks, they only have the choice between 10 answers? and if you are not among the 10 who respond, that’s as much business going to your competitors. These are the 10 answers (excluding advertising) that Google offers to each person, to their question, as a result.
Nothing to do according to you? Is it inevitable? Anyway, it's complicated and you don't understand anything about it? You do not know where to start ? Your content has no impact? Are your costs increasing? Don't know where the money is going? You're not a digital native so this isn't for you? Maybe it's time to change your mind? Maybe it's time to see things differently? Maybe you need to stop doing what you've always done in the hope that it will eventually produce results? I know it's not simple. As a leader you are very isolated in answering these questions. You weren't born with it. We didn't talk to you about it during your studies. You are lost compared to your family geeks. You are afraid of doing wrong. So it's a good time to change your mind and do things differently, right? You know that if you don't do it, your competitor will.