Post by lizaseo11 on Nov 9, 2024 22:49:47 GMT -5
Very often, there are situations when clients of SEO agencies, ordering content marketing services, find them an unjustified waste of funds due to the fact that significant results in local search results are not observed. Does this mean that content marketing in the context of local SEO is useless?
No. This means that one of the main tasks when creating content for a local business is to localize it accordingly for the region of activity. At the same time, it is not always clear what kind of content is best suited for local search results, and what exactly needs to be written about.
In this article, we will answer these questions and look at 5 types of content that will not only suit a local business, but will also improve its ranking in search engines.
1. Landing with geolocation
In other words, a landing page created for a specific location that the business needs. It will be much easier for you to advance to the top 10 when you have a landing page “tailored” to a specific region, city or area.
Example - one of the sites in the top 10 for the query “dentist Moscow”:
A21E30F491
But what if your business operates in several different regions?
The best option is to create separate landing pages for each region. One of the excellent examples of implementation is the Italian store Di Bruno :
Di Bruno Bros Location Page
A similar example is a US company providing plumbing services :
B6Ace2771D
There are many similar examples, and you have probably come across similar ones among domestic online stores.
2. Questions and Answers (FAQ) Page
An FAQ page is a necessary and integral part of local content marketing.
There you can place a whole pool of information requests, which, if properly optimized, will allow you to bring the page to the top and bring in more leads.
Let's give a simple example: enter the query " from what age can you do rhinoplasty ". What will we see in the search results?
462F45Da97
When we go to the site, we see that this is a plastic surgery clinic:
612A3D7Fe2
You can achieve similar results by using an FAQ page optimized for local queries.
3. Localized discounts and offers
Among other things, you can shopify website design create localized discounts and offers for visitors from certain regions, thereby motivating them more to take the target action.
489Be99637
A similar example from the Trade Winds Resort in the USA, which offers a 13% discount on vacations to local residents:
Tradewinds Discount
This content is more suitable for a business that provides seasonal services, but with the right creativity the range of ideas can be much more extensive.
4. Content on the blog
Another way to submit content is to directly post it on a blog. This method will be beneficial in the long term (given the speed of indexing and getting into the top 10), so you should not expect immediate results from it.
Jeni'S Splendid Ice Cream New Location
This type of localized content is much less common than others. However, to be fair, this is largely due to the lack of blogs in companies that conduct local business.
5. “Best of” lists
“ Best coffee shops in %city_name% ”, “ Where to go in %city_name% ”, “ Best %business% in %city_name% ”, etc. - all of these are localized informational queries that appear in “best” lists and that you can (and should) use to mention your business.
A similar option is to use thematic information queries without localization. In this case, we are talking about using a cluster of queries that meet the needs, requirements and interests of your potential clients.
Let's give an example: enter the query "best whiskey brands". The top will contain the blog page of the online store, optimized for this query:
6Cf7619465
Another example: enter the query “ best brake pads ”. Again, the top will be an online store page optimized for the query:
398Efc22A1
How does this relate to local search results? In this case, such queries are not directly related to local search results, but they improve the overall ranking of the site for thematic information queries and allow increasing organic traffic to the site, some of which will be in the region of business activity.
No. This means that one of the main tasks when creating content for a local business is to localize it accordingly for the region of activity. At the same time, it is not always clear what kind of content is best suited for local search results, and what exactly needs to be written about.
In this article, we will answer these questions and look at 5 types of content that will not only suit a local business, but will also improve its ranking in search engines.
1. Landing with geolocation
In other words, a landing page created for a specific location that the business needs. It will be much easier for you to advance to the top 10 when you have a landing page “tailored” to a specific region, city or area.
Example - one of the sites in the top 10 for the query “dentist Moscow”:
A21E30F491
But what if your business operates in several different regions?
The best option is to create separate landing pages for each region. One of the excellent examples of implementation is the Italian store Di Bruno :
Di Bruno Bros Location Page
A similar example is a US company providing plumbing services :
B6Ace2771D
There are many similar examples, and you have probably come across similar ones among domestic online stores.
2. Questions and Answers (FAQ) Page
An FAQ page is a necessary and integral part of local content marketing.
There you can place a whole pool of information requests, which, if properly optimized, will allow you to bring the page to the top and bring in more leads.
Let's give a simple example: enter the query " from what age can you do rhinoplasty ". What will we see in the search results?
462F45Da97
When we go to the site, we see that this is a plastic surgery clinic:
612A3D7Fe2
You can achieve similar results by using an FAQ page optimized for local queries.
3. Localized discounts and offers
Among other things, you can shopify website design create localized discounts and offers for visitors from certain regions, thereby motivating them more to take the target action.
489Be99637
A similar example from the Trade Winds Resort in the USA, which offers a 13% discount on vacations to local residents:
Tradewinds Discount
This content is more suitable for a business that provides seasonal services, but with the right creativity the range of ideas can be much more extensive.
4. Content on the blog
Another way to submit content is to directly post it on a blog. This method will be beneficial in the long term (given the speed of indexing and getting into the top 10), so you should not expect immediate results from it.
Jeni'S Splendid Ice Cream New Location
This type of localized content is much less common than others. However, to be fair, this is largely due to the lack of blogs in companies that conduct local business.
5. “Best of” lists
“ Best coffee shops in %city_name% ”, “ Where to go in %city_name% ”, “ Best %business% in %city_name% ”, etc. - all of these are localized informational queries that appear in “best” lists and that you can (and should) use to mention your business.
A similar option is to use thematic information queries without localization. In this case, we are talking about using a cluster of queries that meet the needs, requirements and interests of your potential clients.
Let's give an example: enter the query "best whiskey brands". The top will contain the blog page of the online store, optimized for this query:
6Cf7619465
Another example: enter the query “ best brake pads ”. Again, the top will be an online store page optimized for the query:
398Efc22A1
How does this relate to local search results? In this case, such queries are not directly related to local search results, but they improve the overall ranking of the site for thematic information queries and allow increasing organic traffic to the site, some of which will be in the region of business activity.